Dan Toma is one of Europe’s most sought after experts in innovation leadership and building sustainable innovation ecosystems within large organizations. As Cofounder of the consulting firm Outcome, he helps companies innovate with clarity, speed, and precision while simultaneously strengthening their core business, a rare skill in today’s corporate reality.
With two MBA degrees and a certificate from the prestigious Lean Launchpad program at Columbia University, Dan combines academic excellence with hands on practical experience. His book, The Corporate Startup, recognized as Management Book of the Year 2018 by the Chartered Management Institute and the British Library, has become a handbook for leaders who aim to embed innovation in a serious and sustainable way. His second book, Innovation Accounting, has opened a completely new field: how to measure the true value of innovation. These works have positioned him among today’s leading thinkers and earned him a prestigious spot on the Thinkers50 Radar list.
Dan’s methods are never purely theoretical, he is a practitioner who implements innovation into real world systems through clear processes, measurable results, and direct collaboration with teams and leaders. Throughout his career, he has worked with multinational giants such as Deutsche Telekom, Bosch, Bayer, Jaguar Land Rover, John Deere, and Allianz, introducing innovation methodologies into the most demanding industries. His experience extends beyond the business sector, having collaborated with governments across Europe and Asia, including a project for the Finnish Ministry of Foreign Affairs in Vietnam, where he designed and led a national business acceleration program. This confirmed that the principles of innovation leadership work equally well in corporations and national economies.
His work focuses on eliminating activities that merely simulate innovation without real impact and on building structures that enable real time testing of ideas, clear measurement of results, and the development of a culture that fosters experimentation.
Dan Toma began his career in entrepreneurship, working with technology startups around the world. Today, through the consulting company OUTCOME, he focuses on innovation transformation in large enterprises and on the changes leading companies need to implement in order to enable the development of new business ventures to be built in a corporate setting. His work focuses on eliminating activities that merely simulate innovation without real impact and on building structures that enable real time testing of ideas, clear measurement of results, and the development of a culture that fosters experimentation.
Most companies launch individual projects, but Dan demonstrates how leaders can build a system where innovation happens continuously, predictably, and with measurable outcomes. One project doesn’t change a company a system does.
Instead of empty slogans, he provides concrete metrics and tools that enable leaders to see how much innovation truly contributes to growth and how quickly value is delivered.
As a hands on practitioner, Dan works directly with teams within large corporations, transferring startup discipline into the corporate context. His examples from Allianz, Bosch, and Bayer show how leading companies adopt startup discipline and turn innovation into a sustainable engine of growth.
Most companies can execute a single “moonshot” project if all the pieces fall into place. But long-term success does not lie in individual initiatives; it lies in building a system that makes innovation a continuous source of growth.
His work with global leaders such as Bosch and Allianz shows his ability to embed innovation in some of the world’s most complex and change resistant organizations. At Bosch, he helped teams turn experiments into sustainable business models, while at Allianz, he contributed to building innovation metrics that reveal the true impact of innovation on business growth.
These experiences highlight Dan’s strength as a hands on practitioner who drives meaningful change at the very core of global corporations.
If you want to build internal innovation capabilities, make smarter data driven decisions, and ensure every initiative creates real value, this is a session you cannot miss.
If you want to always be among the first to know everything about our events
If you want to always be among the first to know everything about our events
